We’ve unlocked the hidden potential of some great brands
Case Studies
Re-activating the relevance of Kit Kat in the mind of consumers
More →
Developing sales strategies that motivate men to purchase Hearts On Fire diamonds
More →
Identifying strategies to connect brands to female NASCAR fans
More →
Developing a positioning for Hershey Kisses that motivates new usage behaviors
More →
Our Clients
There is no better testament to the efficacy of our approach than the breadth of work that we’ve done for our clients and the level of business success that they attribute to our work.
Theory + Hershey
Our strategies worked so well for The Hershey Company that they’ve used Mind-Modeling to develop a foundational growth strategy for almost every brand in their portfolio
2015
Category Insight & Innovation
Chewy Candies
2014
Consumer Targeting
Lifestyle of the Reese's Consumer
Lifestyle of the Kit Kt Consumer
Category Insight & Innovation
Chocolate Gifting
Boxed Chocolates
2013
Brand Elasticity & Innovation
Hershey's Cookies N Créme
Ice Breakers
Lancaster Crèmes
Reese's Spreads
Category Insight & Innovation
Valentine's Day
NCAA Football & Basketball
US Brand Positioning
Ice Breakers Gum
Canada Brand Positioning
Hershey's Pot of Gold
Competetive Brand Audit
Premium Chocolate Brands
2012
US Brand Positioning
Hershey's Minatures
Category Insight & Innovation
Christmas
The Summer Season
Global Brand Architecture
Brookside
Canada Brand Positioning
Hershey’s Chipits
2011
US Brand Positioning
Breath Savers
Reese's Pieces
Mexico Brand Positioning
Hershey's Kisses
Reese's Peanut Butter Cups
Pelon Relo Rico
2010
Global Brand Architecture
The Hershey Bar Mexico
The Hershey Bar China
The Hershey Bar Brazil
The Hershey Bar Canada
US Brand Positioning
Mounds & Almond Joy
Hershey's Special Dark
Scharffen Berger
Competetive Brand Audit
Licorice Brands
Category Insight & Innovation
Halloween
2009
US Brand Positioning
Kit Kat
York Peppermint Pattie
Hershey's Bliss
Hershey's Syrup
Hershey's Cookies N Créme (Hispanic)
Ice Breakers
Jolly Rancher
Take 5
2008
US Brand Positioning
Twizzlers
Whatchamacallit
Rolo
Whoppers
2007
Us Brand Positioning
Reese Peanut Butter Cups
The Hershey's Bar
Canada Brand Positioning
Oh Henry!
Reese's Peanut Butter Cups
2006
US Brand Positioning
Hershey’s Kisses
2015
Category Insight & Innovation
Chewy Candies
2014
Consumer Targeting
Lifestyle of the Reese's Consumer
Lifestyle of the Kit Kt Consumer
Category Insight & Innovation
Chocolate Gifting
Boxed Chocolates
2013
Brand Elasticity & Innovation
Hershey's Cookies N Créme
Ice Breakers
Lancaster Crèmes
Reese's Spreads
Category Insight & Innovation
Valentine's Day
NCAA Football & Basketball
US Brand Positioning
Ice Breakers Gum
Canada Brand Positioning
Hershey's Pot of Gold
Competetive Brand Audit
Premium Chocolate Brands
2012
US Brand Positioning
Hershey's Minatures
Category Insight & Innovation
Christmas
The Summer Season
Global Brand Architecture
Brookside
Canada Brand Positioning
Hershey’s Chipits
2011
US Brand Positioning
Breath Savers
Reese's Pieces
Mexico Brand Positioning
Hershey's Kisses
Reese's Peanut Butter Cups
Pelon Relo Rico
2010
Global Brand Architecture
The Hershey Bar Mexico
The Hershey Bar China
The Hershey Bar Brazil
The Hershey Bar Canada
US Brand Positioning
Mounds & Almond Joy
Hershey's Special Dark
Scharffen Berger
Competetive Brand Audit
Licorice Brands
Category Insight & Innovation
Halloween
2009
US Brand Positioning
Kit Kat
York Peppermint Pattie
Hershey's Bliss
Hershey's Syrup
Hershey's Cookies N Créme (Hispanic)
Ice Breakers
Jolly Rancher
Take 5
2008
US Brand Positioning
Twizzlers
Whatchamacallit
Rolo
Whoppers
2007
Us Brand Positioning
Reese Peanut Butter Cups
The Hershey's Bar
Canada Brand Positioning
Oh Henry!
Reese's Peanut Butter Cups
2006
US Brand Positioning
Hershey’s Kisses